Cracking an American market is difficult, especially when you’re a group who has a unique sound and are not from the US itself. But with its third album, ‘“In Blue,’ Irish group The Corrs are hoping to do just that. And if current music trends are any indication, the third time will be the charm for this family. ‘“In Blue’ has a more American pop feel to it designed to make it more radio friendly than their more Irish-tinged music from previous albums. First single ‘“Breathless’ was produced by Robert ‘“Mutt.’ Lange, the man who also produced Shania Twain’s latest album. The rest of the album is much more beat and guitar driven than before, which proves to be more catchy. They don’t lose sight of their unique sound though, still including unusual, yet seemingly appropriate instruments such as the mandolin and the violin, which give their music a fresh sound. The entire album has great production, with great harmonies by the Corr family. When they perform an up-tempo song, it has a great, uplifting feel, and when they do a ballad you easily get absorbed in the mood they set. Lead singer Andrea once again shows how talented and powerful her voice is with great singing, and her sisters and brother back her up very well. This is a very strong album, and their best to date. The entire album is great, but there are definitely some stand-out tracks that shine even more than the rest. Besides ‘“Breathless,’ an upbeat song about fall ing in love, other stand out tracks include ‘“Radio’ (a somewhat downtrodden song about reminiscing to songs on the radio) and ‘“At Your Side’ (a song about standing by the one you love). The latter two were originally previewed as ballads on their ‘“Unplugged’ import album, but both were pumped up in tempo for ‘“In Blue’ with great results. Another potential hit is ‘“Irresistible,’ a song about being with someone they love. That song is slated to be the second single in many territories, starting with Australia. Although when listening to the music you can hear their talent, The Corrs are fairly new to success. Their first album, 1995’s ‘“Forgiven, Not Forgotten,’ sold very modestly all over the world. Their second, 1998’s ‘“Talk on Corners,’ started on the same path, until a fateful remake (and later remix) of the Fleetwood Mac song ‘“Dreams’ struck pay-dirt in Europe. Armed with that hit, they remixed a couple of their other songs, which also hit the mark. A revamped version of their album, ‘“Talk on Corners: Special Edition’ went multi-platinum in Europe after its release in early 1999. Sadly, they did not achieve similar success here, charting mostly in the bottom half of the Billboard 200 album chart. ‘“In Blue’ has proved to be their big success, however, with both the album and ‘“Breathless’ hitting number one in various territories overseas. Of course, the American market is a much harder nut to crack, and it’s still to be seen if they make it here. Early response to the song has been strong, and it has already made the Top 30 Airplay of Radio ‘ Records Adult Contemporary chart, which usually is an indication that the song will soon chart on the more recognized Billboard chart. Meanwhile, The Corrs are doing nonstop promotion across the US while filming the video for ‘“Irrespirable.’ While it’s too early to tell whether The Corrs will have the power to make it in the United States on their third attempt, early results are encouraging. The music’s strong, the band’s live performances are absorbing, and the group itself is incredible talent wise. Give The Corrs a chance and you’ll find yourself with an addiction to good music. Tired of the Destiny’s Child sound that is R’B? American pop without a purpose? The Corrs is your answer.












