Brown Eyes are really the easiest when it comes to deciding on a good eyeshadow. Since brown is such a neutral color, almost any eyeshadow color looks great on brown eyes. Since I have brown eyes, I can speak from experience when I say that for day to day looks, I usually opt for a soft rose gold color or a nice brown shade. However, I can also get away with a really dramatic smoky eye at night if that is what I’m going for and bright colors actually tend to look really nice on my eyes because of the neutrality of the color. My favorite palette is the Naked 3 Palette, which is full of amazing rose gold shades that I wear for all occasions. I recently purchased the KylieCosmetics Birthday Book, which is also full of fun pink and brown shades. Some great drugstore palettes that can be found for cheaper prices are also good ideas, since eyeshadow palettes can get very expensive and most of these can be found in the closest drugstore to you. L.A. Girl Beauty Brick Eyeshadow Collection in “Smoky” is a great smokey eye palette, as is the e.l.f. Little Black Beauty Book in which you can get 48 shadows for $10 and there is a wide variety of colors which is perfect for the versatility of brown eyes.
Blue Eyes are more difficult due to the fact that they often shine on their own. Blue eyes are a radiant color without the eyeshadow, so placing a color like pink or purple on top of it would likely be too much. I think that for blue eyes, colors with an orangey undertone or brown neutrals go really well. Neutral colors have a nice way to act as a background to make blue eyes really pop and allow those with blue eyes to accentuate that feature. A palette that I find to be popular with blue eyed girls is the Laura Mercier Eye Art Caviar Colour-Inspired Palette, which has a lot of low-key orange tinted shades, as well as nudes. As for drugstore looks, Physicians Formula Shimmer Strips Custom Eye Enhancing Shadow & Liner in “Nude Eyes” is a set of amazing shimmer nudes, so if you are a person that cannot stand nude colors, this at least gives an option to be super shimmery and fun. Maybelline Expert Wear Eyeshadow “The Nudes” Palette is another palette that is super affordable and consists of 12 adorable nude shades.
If you’re looking at green on the color wheel, the opposite of green is red, which is why rust colors look really great on green and hazel eyes. In addition, there is something very complimentary about green and hazel colored eyes and purple shadows. Most people do not opt for purple shadows on a daily basis, but for making a statement or changing up your look on a night out, purple shades look lovely on these types of eyes. A great make-up palette in the rust family is the AnastasiaBeverlyHills Modern Renaissance palette, available at Sephora. The colors are super edgy but also not too much that they can’t be worn on a daily basis and also be perfect for a night out. If you’re looking for a good purple palette, KylieCosmetics just released the Purple Palette, which can be found on her website. If you’re looking for some cheaper options, there are many drugstore palettes that can be found for under $20. The Wet ‘N Wild Color Icon Palette in “Petal Pusher,” is a great purple toned cheaper alternative, as well as Neutrogena Nourishing Long Wear Eye Shadow + Primer in “Cool Plum.”