Football season isn’t always just about what’s happening on the field. For most fashion lovers, it’s also about the outfits in the stands. From custom streetwear to high-end chic, the WAGs (Wives and Girlfriends) of the NFL have been bringing serious heat this season. This year, the sideline has transformed into a runway, proving that game-day style is an art form of its own, highlighting that fashion pertains to so much more than we would think it does.
Kristin Juszczyk
One of the most iconic looks of the season came from Kristin Juszczyk, who has become a hardworking fashion icon. Married to San Francisco 49ers fullback Kyle Juszczyk, Kristin is a professional designer who famously created a viral custom puffer jacket for Taylor Swift. She has since launched her own brand, Off Season. During the fourth week of the 2025 regular season, Kristin showcased her design skills by wearing a unique, custom-made cropped tank top that featured graphic elements of her husband’s team. Embracing a Y2K aesthetic, she paired the top with low-rise denim capris and a bold red neck scarf. Her choice of red open-toe shoes and vintage-inspired sunglasses highlighted the trend of her brand, “modern style gear,” where standard team merch is reconstructed into something completely original. Her outfits throughout the season continued to be some of the most iconic and original styles brought to the stands.
Olivia Culpo
Sharing the 49ers’ sideline is Olivia Culpo, the wife of San Francisco 49ers running back Christian McCaffrey. On Sunday, Jan. 11, during the 49ers’ high-stakes NFC Wild Card Round game against the Philadelphia Eagles, Olivia proved that classic glamour never goes out of style. She stepped onto the field in a massive floor-length fur coat, a classic that will always dominate the winter months. Underneath this gorgeous statement piece, she kept it effortless with a simple tee and high-waisted jeans. What really tied the look together were the sharp red leather details. Her red boots, belt and gloves perfectly represented her husband’s team colors while maintaining a high-fashion edge. With a clean, slicked-back hairstyle, she let the textures of the leather and fur do all the talking.
Anne Michael Maye
Moving to the East Coast, the New England Patriots WAGs have been leaning into a cooler, more comfortable streetwear vibe. Anne Micheal Maye, wife of Drake Maye, brought this aesthetic to life during the NFL playoffs earlier this month. Her look centered on a rich, oversized bomber leather jacket, custom-made by Aaron Asunsolo. Keeping with the season’s color palette, she paired the outfit’s red details with dark navy blue jeans to keep the team spirit alive while maintaining a relaxed, street-ready silhouette.
Jayda Hawkins
Joining her in Foxborough is Jayda Hawkins, wife of Jaylin Hawkins, safety for the New England Patriots. Jayda took the streetwear trend even further for the AFC Championship Game. Jayda’s look was all about custom comfort. She wore a one-of-a-kind custom jacket that was heavily detailed with Patriots pride, another amazing custom-made by Aaron Asunsolo. She paired this statement piece with a Patriots hat, and underneath kept the theme of Patriots colors in her crewneck and sweatpants. During this season we saw a lot of bespoke, localized pieces that tell a story of the city they represent.
Jassi Rideaux
Finally, the Dallas Cowboys’ fashion scene got a reality TV upgrade thanks to Jassi Rideaux. Known for her role on The Real Housewives of Potomac, Jassi is married to linebacker Darius Harris, a three-time Super Bowl champion. For the AFC Wild Card playoff game between the New England Patriots and Los Angeles Chargers game, Jassi leaned into the Canadian tuxedo trend that has been around since 1951, originating from the famous singer and actor, Bing Crosby. Her coordinated denim set felt both rugged and polished. To add a feminine, preppy twist, she accessorized with a tie, quilted bag, updo and orange-tinted aviators. This was a great modern, experimental fashion moment.
From custom-built tanks to vintage furs and denim-on-denim, this season has proven that the best action isn’t always on the 50-yard line. It’s often walking right down the tunnel.