Fairfield University President Fr. Jeffery von Arx has announced that Rama Sudhakar will assume the position of Vice President of the newly-created Division of Marketing and Communications.
She is currently the director of Communications at Trinity College in Hartford, Conn.
“I am excited and delighted to come to Fairfield, although my departure from Trinity will be bittersweet because I will miss my friends but I also know it is a good time to join Fairfield,” said Sudhakar.
Sudhakar has worked in education for over 20 years and has compiled experience in higher education, financial, industrial, media and non-profit marketing.
Von Arx expressed a great deal of content concerning her hiring.
“I could not be more delighted that Rama has agreed to lead our newly-established division,” said von Arx.
Sudhakar has worked in both marketing and communication departments at Trinity College since 2001. She explained her previous job description as being “the director of the communications program, as well as overseeing other departments within the school.”
In addition to these responsibilities, Sudhakar oversaw an overhaul of Trinity’s Web site.
“We made the Trinity college Web site easier to navigate,” she said. “We employed a consultant to assist us, and wanted to make the school’s online publication more appealing to prospective students.”
In 2004, Sudhakar was appointed interim director of the communication department at Trinity, and was later promoted to head director in 2006. During tenure as director, her duties entailed managing all facets of publications, media relations, Web site design and upgrade, and sports communication.
Sudhakar will head the brand new Division of Marketing and Communications at Fairfield. She said she hopes the program will “enhance the institution, as well as the overall Fairfield image.”
“Having [Sudhakar] at the head of the department is excellent. It will only make the whole division bettter,” FUSA President Hutch Williams ’08. “This department will help project the Fairfield image to prospective students and alumni. It is extremly important to project to alumni since they contribute so much back to the school.”
Before working at Trinity, Sudhakar served as marketing manager for the Hartford Courant from 1997 to 2001. Sudhakar also assisted in creating the Web site ctnow.com, which provides a database of events occurring in Connecticut.
“During my tenure at the Hartford Courant, we were just launching the Web site,” she said. “It was very exciting to see the project built from the ground floor and to see how it turned out.”
Prior to this, Sudhakar owned an advertising agency, which developed global marketing initiatives for companies from around the world. Her company received national recognition in 1992 and was awarded the Best of Show Award and Best Corporate Image Brochure given by the Association for Manufacturing Technology.
Both von Arx and Sudhakar are looking forward to June 4, when Sudhakar will begin her new position.
“I have every confidence that Rama is a great choice to be at the helm of our institution-wide integrated marketing efforts,” von Arx said,
“She has a wealth of experience and will bring new ideas and perspectives to our current marketing activities,” he added.
Sudhakar said: “I think a lot can be done. I look forward to helping Fairfield enhance its image and appeal.”
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