Many people only know Disney for its magical touch that makes fairytales alive however, there is much more under the surface of magic. But in James B. Stewart’s new book “Disney War,” a more complicated and difficult side of the company’s history is revealed.
In November 2003, Roy Disney, chairman of Walt Disney Animation and nephew of founder Walt Disney, suddenly resigned and proclaimed war on Michael Eisner, CEO and chairman.
Michael Eisner is responsible for many of the animated hits that we have come to know and love during his tenure. Also, he is to credit for the cable channels, ESPN and Disney Channel; Broadway shows and help turning New York City around with the Amsterdam Theatre. The financial records for Disney also skyrocketed under his control.
“In 1984, Disney’s operating income was $100 million; for 2004 it was projected to be $4.5 billion. Revenue was $1.6 billion in 1984; in 2004 it was a projected $30 billion.”
On the other hand, Eisner also did not believe in ‘Finding Nemo’ and made a huge mistake by selling most of the rights to the ‘Sixth Sense’ away. “Although he insists on being judged only by what he has done, and not what he has failed to do, the hit projects he rejected, from ‘CSI’ to ‘Lord of the Rings’ and ‘Fahrenheit 9/11,’ loom large,” Stewart wrote.
Stewart opens up a new window for the public and shows how Eisner lost his chairmanship and why he was forced to resign as CEO, effective 2006, even though it was never publicly stated.
“Disney War” allows the readers to get into a not so comforting magical tale of the wonderful World of Disney, one of the most powerful media and entertainment companies. The cast list back to the very original member of Walt Disney to the most recent, and powerful member, Eisner.
Ever wonder about the reality behind the magical World of Disney, “Disney War” should be compelling enough to allow the readers to make their own decision. This is the one ride that you would not want to miss.
Leave a Reply