“I’ll be back”…the most famous line of Arnold Schwarzenegger until now. “I’m the governor” is now his greatest line. We, the people of the United States, have witnessed the travesty of a former Mr. Universe and action film star become governor of our most populous state, California.
Somehow, the image of “The Terminator” becoming their next governor was appealing to Californians. His resume includes movie star, bodybuilder and supporter of the Special Olympics. He never attended college or worked in the political arena before this election. He defeated Gov. Greg Davis because of one thing and one thing alone. He is a celebrity.
What does that mean? Arnold had name and face recognition before the campaign even begun. When he announced his candidacy, he had a built in support system with other actors, directors and other famous individuals such as Senator John McCain, who endorsed him at the beginning of the race.
But even more important than that, he understands the people of our nation. He knows to be seen and heard in this country you don’t need to debate your opponents or sit down with Tim Russert, Dan Rather or Tom Brokaw. You need to appear on Leno, The Daily Show, Letterman or Conan. These are the shows that Americans watch. He understands popular culture and the role that pop-culture plays in politics.
Arnold and many of today’s politicians appear on these shows to boast their popularity and public support. The public is no longer interested in someone’s stances or views. If he/she looks good and sounds good talking to Leno or Letterman, he/she must be the person for the job. Not once during his tour of the talk shows did Arnold discuss his specific ideas for fixing the problems he claimed existed in California. He just yukked it up with the host.
Today, politics has become a three-ring circus of celebrity sightings, popular culture drivel, and media frenzies. Arnold will not be the first celebrity fish to swim into the lake of politics. Next, we’ll have Roy Schinder run for president on the strength of his killing Jaws.
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