In June 2020, Sue Longo opened the doors of Element50 Crystal & Rock Shop, a captivating haven nestled next to Archie Moore’s on Sanford Street in Downtown Fairfield, Conn. Since then, this hidden gem has been enchanting visitors and igniting curiosity among crystal enthusiasts and spiritual seekers alike.
Step into the world of Element50, and you’ll find yourself surrounded by a mesmerizing array of crystals, rocks and scents, each holding the promise of unlocking ancient wisdom and healing energies.
Longo’s passion for crystals is palpable in the carefully curated selection that awaits you. The owner of the rock shop has always had a natural affinity for spiritual healing and crystals. However, it was during the COVID-19 pandemic that she discovered her true calling to research, design and open her own business dedicated to spiritual healing and crystals.
Longo said, “My daughter was in second grade at the time and got into a rock collection she received for Christmas. She talked to me about the different stones in her kit. One day she asked me if I knew that Green Aventurine can help with headaches.”
“I was intrigued and she handed me the book with properties, both metaphysical and physical,” she continued. “My daughter and I started exploring together and I found the stones’ metaphysical properties fascinating. With the lockdown limiting activities, I delved into reading more about crystals online and buying them from websites due to store closures. Once the stores reopened, I visited a local crystal shop.”
Longo went on to explain how the abundance of crystals and lack of organization or information on the stones overwhelmed her, but she did not find it to be as calming of a shopping experience as she would want it to be and thought “I could do this too, but better.”
“Originally I wanted to just do an online store but something was telling me to open up a physical store and by divine intervention, I was driving down Sanford Street one day, and I saw our location was for rent, and I toured the space and loved it. That’s how Element50 was born!”
Beyond its fascinating inventory, Element50 goes the extra mile to enrich your journey of exploration. Offering a diverse range of classes, workshops and enlightening info sessions, this specialty store is a hub of knowledge and community. Whether you’re a seasoned crystal aficionado or a novice eager to learn, the store’s knowledgeable staff will warmly guide you on your path of discovery.
“When I opened the store, I didn’t anticipate the strong sense of community within what I call the ‘energy business.’ There’s a world of practitioners working with energy that I wasn’t aware of. Meeting them revealed a genuine sense of community.” She continues, “I aimed to provide a space for like-minded people to connect and experience ‘elevating their frequency.’ Hosting events not only attracted shoppers but also generated energy that lingered in the store in the following days.”
In essence, Element50 not only has a plethora of inventory but also curates a sort of educational and communal haven for healers and crystal enthusiasts alike.
As you wander through the shop, you’ll be captivated by the beautiful displays that seem to tell a story of their own. Each crystal and rock exudes a unique aura, drawing you into a realm of spiritual wonder and rejuvenation.
You’ll be delighted to know that Element50’s magic extends beyond its physical store, providing a vibrant online presence that allows you to explore and purchase a wide selection of spiritual treasures from the comfort of your home. Explore and purchase a wide selection of crystals, rocks, gemstones, incense, candles and jewelry from the comfort of your home. For those far away, Element50 offers virtual shopping sessions, ensuring everyone can experience the magic of the shop no matter where they are. Let their knowledgeable crew guide you on your spiritual exploration and healing journey, one crystal at a time.
What are some suitable stones for novice crystal collectors, you might ask. Longo mentioned that her personal favorite is labradorite, “Labradorite is my number one favorite crystal. I love all of them, truly, but I do officially have a favorite amongst my crystal friends. As someone who’s come to embrace her intuitive nature, I am drawn to third eye chakra stones and none are as magical as a lab (my little nickname for it). It is the synchronicity stone, in my opinion, and synchronicities are sort of my superpower. So bring on the lab, all day every day!” The store owner also took the time to humor me and recommend some crystals for beginners, which include Amethyst, Rose Quartz, Black Tourmaline, Clear Quartz, Citrine and Selenite, all available in Element50’s “Crystals for the Home” sets. Each of these crystals possesses distinct metaphysical attributes designed to assist with stress, manifestation, protection, love and purification.
If you’re on a quest for self-discovery, healing or a deeper understanding of the metaphysical realm, a visit to Element50 is an absolute must. Embrace the opportunity to embark on a soul-nourishing experience and unlock the wonders that lie within these walls.
For a delightful dose of information or simply to embark on an enchanting journey, venture to 14 Sandford Street in Fairfield, Conn., and seek out the whimsical aqua awning adorned with a peachy-hued door or check them out on their website. The anticipation in Element50’s heart to greet you is simply palpable!