Anyone who wears makeup knows how expensive the popular “must-have” products advertised on TikTok or Instagram tend to be. However, quality products that make you look and feel good don’t have to be expensive, as shown through the wide variety of underrated drugstore makeup brands with amazing products that you can purchase at stores located everywhere like CVS, Walmart or Target. 

Starting with a base, E.L.F. Cosmetics’ Flawless Satin Foundation is an amazing choice for anyone who likes a thicker and heavier foundation. For people who may want something more natural and less thick, L’oreal Paris’ Magic BB Cream works to take away redness and blemishes without looking like you’re wearing a lot of makeup. If you prefer powder products over liquid ones, Maybelline’s Super Stay Foundation Powder is a good option that is thick enough to cover imperfections. To add a flirty flush to your face, the various shades provided by E.L.F. Cosmetics’ Putty Blush or Milani’s Baked Blush are popular options that are easily accessible at any drugstore. If you want to add a sun-kissed look too, you can use E.L.F Cosmetics’ Contour Palette or their Contour Beauty Wand, or if you don’t like putty or liquid products you can use Physicians Formula’s Butter Bronzer Contour. There are also a variety of contour sticks from brands like NYX and Wet N Wild, which are quick and easy to use. 

Lips are also important, and there’s more variety when it comes to what you want to put on them. For those who like lipstick, Maybelline’s Super Stay Vinyl Ink Liquid Lipstick comes in a range of shades, and so does Wet N Wild’s Silk Finish Lipstick. For those who might prefer lip gloss, Covergirl’s Clean Fresh Yummy Lip Gloss is a perfectly shiny and non-sticky choice. 

My personal favorite products, however, fall heavily into the eye makeup category. Maybelline’s Sky High Mascara provides length and volume to your lashes, and Essence’s Lash Princess Eyeliner Pen is a lifesaver when it comes to having a stable hand for eyeliner since the pen itself is thick and easy to hold. If you like traditional liquid eyeliner, though, NYX’s Epic Wear Long Lasting Liquid Eyeliner is probably the best option for you. If you want to go for a full natural glam look, Maybelline’s The Nudes Eyeshadow Palette allows you to create a gorgeous eyeliner look with a variety of nude shades that blend easily. For a more funky, colorful look, NYX’s Ultimate Shadow Palette “I Know That’s Bright” provides bright pigmented color for fun eyeshadow looks. If you’re feeling like you need a little sparkle, E.L.F. provides their Liquid Glitter Eyeshadow in various shades, both natural and colorful, that you can either just swipe on your eyelid for a pigmented, blinding glitter look, or tap on your eyelid with your finger for a toned-down sparkle. 

Some people might be picky and think it’s lower than them to buy drugstore makeup products, but through my experience, drugstore makeup has worked for me, even more often than expensive products – and I never regret purchasing any products even if they don’t work for me since they’re all affordable and not a big investment! Not everything you use needs to be trendy and expensive like some influencers may lead you to believe, it just needs to make you feel good and comfortable in your own skin.

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